Raining Offers For Your Product Banner!

1. Outlining brand goals and objectives. Brands must think critically around what success looks like within a banner ad campaign and the desired action viewers should take after seeing the banner ad.
2. Agreeing upon a budget. Before launching a banner ad, it is important to know how much a brand is willing to invest in order to know how much advertising spend can go against the ad.
3. Identifying the right audience. Who is the ad intended to reach? Ensuring the brand has the appropriate audience in mind for the banner ad affects the overall success of the ad.
4. Create the right CTA. What do brands want viewers to do? This could range from learning more about the brand or clicking on the ad to subscribe to their newsletter on their website.
5. What will the ad creative look like? This should be informed by both the brand’s business goals and creative direction. Banner ad creatives should consider branding logos, high-quality imagery, readable text, and overall company branding.

These factors are important for a brand to set the groundwork for what success looks like, and ensure the creative visual of the banner aligns with the business objective.